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An\u00e1lise emp\u00edrica de websites de institui\u00e7\u00f5es de ensino superior<\/strong> \u2014 ABSTRACT<\/b> ABSTRACT<\/b> An\u00e1lise emp\u00edrica de websites de institui\u00e7\u00f5es de ensino superior Tiago Machado \/ orient. Em\u00edlio Vilar \u2014 DISSERTA\u00c7\u00c3O [PT] \u2014 RESUMO Esta disserta\u00e7\u00e3o explora a rela\u00e7\u00e3o entre o design visual de websites de Institui\u00e7\u00f5es de Ensino Superior, nomeadamente de Universidades, e a credibilidade que lhes \u00e9 atribu\u00edda pelo p\u00fablico. Os websites deste tipo de organiza\u00e7\u00e3o constituem […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[12],"_links":{"self":[{"href":"http:\/\/fbaul-dcnm.pt\/wp\/index.php?rest_route=\/wp\/v2\/posts\/741"}],"collection":[{"href":"http:\/\/fbaul-dcnm.pt\/wp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/fbaul-dcnm.pt\/wp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/fbaul-dcnm.pt\/wp\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/fbaul-dcnm.pt\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=741"}],"version-history":[{"count":1,"href":"http:\/\/fbaul-dcnm.pt\/wp\/index.php?rest_route=\/wp\/v2\/posts\/741\/revisions"}],"predecessor-version":[{"id":744,"href":"http:\/\/fbaul-dcnm.pt\/wp\/index.php?rest_route=\/wp\/v2\/posts\/741\/revisions\/744"}],"wp:attachment":[{"href":"http:\/\/fbaul-dcnm.pt\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/fbaul-dcnm.pt\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=741"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/fbaul-dcnm.pt\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nTiago Machado<\/b> \/ orient. Em\u00edlio Vilar<\/p>\n
\nDISSERTA\u00c7\u00c3O [PT]<\/a>
\n\u2014
\nRESUMO<\/b>
\nEsta disserta\u00e7\u00e3o explora a rela\u00e7\u00e3o entre o design visual de websites de Institui\u00e7\u00f5es de Ensino Superior, nomeadamente de Universidades, e a credibilidade que lhes \u00e9 atribu\u00edda pelo p\u00fablico. Os websites deste tipo de organiza\u00e7\u00e3o constituem uma poderosa ferramenta representacional e de comunica\u00e7\u00e3o com o exterior, e assumem particular relev\u00e2ncia na capta\u00e7\u00e3o de estudantes, na medida em que constituem a primeira (e muitas vezes a \u00fanica) interface com potenciais alunos. No contexto online, e especificamente em rela\u00e7\u00e3o a websites, identificam-se quatro categorias de credibilidade atribu\u00edda: credibilidade presumida (baseada em suposi\u00e7\u00f5es pessoais); credibilidade reputada (baseada no prestigio e reputa\u00e7\u00e3o das fontes); credibilidade adquirida (baseada em experi\u00eancias passadas) e credibilidade superficial (baseada nas caracter\u00edsticas visuais das p\u00e1ginas). O estudo emp\u00edrico aqui desenvolvido centra-se no dom\u00ednio da credibilidade superficial e testa o pressuposto te\u00f3rico de que p\u00e1ginas web com bom design visual s\u00e3o percecionadas como mais cred\u00edveis do que p\u00e1ginas com mau design visual. Identifica os elementos que maior influ\u00eancia t\u00eam sobre a credibilidade percecionada e verifica ainda se existem diferen\u00e7as de avalia\u00e7\u00e3o em fun\u00e7\u00e3o do perfil demogr\u00e1fico e compet\u00eancias inform\u00e1ticas dos utilizadores. Os resultados obtidos demonstram claramente a exist\u00eancia de correla\u00e7\u00e3o entre a qualidade do design visual de uma p\u00e1gina web e a perce\u00e7\u00e3o da sua credibilidade: websites com boa apar\u00eancia visual s\u00e3o efetivamente percecionados como mais cred\u00edveis do que websites com m\u00e1 apar\u00eancia visual. Para a atribui\u00e7\u00e3o de credibilidade concorrem sobretudo a organiza\u00e7\u00e3o e estrutura visual, a imag\u00e9tica, as cores e os padr\u00f5es. Este estudo \u00e9 o primeiro a procurar isolar a componente visual de um website, de modo a que a aferi\u00e7\u00e3o da credibilidade se realize exclusivamente com base na apar\u00eancia. \u00c9 tamb\u00e9m o primeiro a estudar a rela\u00e7\u00e3o entre o design visual e a perce\u00e7\u00e3o de credibilidade aplicada a websites de Institui\u00e7\u00f5es de Ensino Superior, e precursor na identifica\u00e7\u00e3o das propriedades visuais que mais contribuem para a perce\u00e7\u00e3o da credibilidade superficial.
\nPalavras-chave: <\/b>Design Visual, Perce\u00e7\u00e3o, Credibilidade, Websites, Ensino Superior, Universidades.<\/i><\/p>\n
\nThis dissertation explores the relationship between the visual design of websites in higher education institutions, namely universities, and the credibility assigned to the by the public. In this kind of organisations, websites constitute a powerful representational and communication tool, and are particularly important in attracting students, as they are the first (and often the only one) interface with potential candidates. Online, and specifically with regard to websites, there are four identified categories of assigned credibility: presumed credibility (based on personal assumptions); reputed credibility (based on the prestige and reputation of the sources); earned credibility (based on past experiences) and surface credibility (based on the visual characteristics of web pages). The empirical study developed focuses on surface credibility and tests the theoretical assumption that web pages with good visual design are perceived as more credible than web pages with bad visual design. It also seeks to identify the visual elements that impact the most on surface credibility and verifies whether there are differences in this assessment relating to the demographic profile and computer skills of users. The findings clearly show the existence of a correlation between the quality of the visual design of a web page and the perception of its credibility: websites with good visual appearance are perceived as more credible than websites with bad visual appearance. The visual elements that mostly influence credibility are: organisation and visual structure, imagery, colours and patterns. This study is the first to try and isolate the visual component of a website, so that the assessment of credibility is made exclusively on the basis of its appearance. It is also the first to approach the relationship between visual design and the perception of credibility on the web in the higher education sector and a precursor in the identification of the visual elements that contribute to the perception of superficial credibility.
\nKeywords: <\/b>Visual Design, Perception, Credibility, Websites, Higher Education, Universities.<\/i>
\n\u2014
\nAn\u00e1lise emp\u00edrica de websites no sector da sa\u00fade<\/strong>
\nMafalda Sequeira <\/b>\/ orient. Em\u00edlio Vilar
\n\u2014
\nDISSERTA\u00c7\u00c3O [PT]<\/a>
\n\u2014
\nRESUMO<\/b>
\nO presente estudo averigua a rela\u00e7\u00e3o entre o design visual de websites no setor da sa\u00fade, nomeadamente de hospitais e cl\u00ednicas, e a credibilidade que lhes \u00e9 atribu\u00edda pelos utilizadores. A aferi\u00e7\u00e3o da credibilidade da informa\u00e7\u00e3o sobre sa\u00fade online assume particular import\u00e2ncia devido ao seu vulgar uso como meio de autodiagn\u00f3stico, e se se considerar a gravidade, comparativamente a outras \u00e1reas, das consequ\u00eancias que a\u00e7\u00f5es resultantes de informa\u00e7\u00e3o d\u00fabia ou err\u00f3nea podem ter. No contexto online, e especificamente em rela\u00e7\u00e3o a websites, identificam-se quatro categorias de credibilidade atribu\u00edda: a presumida (baseada em suposi\u00e7\u00f5es pessoais); a reputada (baseada no prestigio e reputa\u00e7\u00e3o das fontes); a adquirida (baseada em experi\u00eancias passadas) e a superficial (baseada nas caracter\u00edsticas visuais das p\u00e1ginas). Esta investiga\u00e7\u00e3o, de base emp\u00edrica, centra-se na credibilidade superficial e testa o pressuposto te\u00f3rico de que p\u00e1ginas web com bom design visual s\u00e3o percecionadas como mais cred\u00edveis do que p\u00e1ginas com mau design visual. Identificam-se ainda os elementos visuais que mais influ\u00eancia t\u00eam sobre a perce\u00e7\u00e3o de credibilidade e verifica-se a exist\u00eancia de diferen\u00e7as de avalia\u00e7\u00e3o em fun\u00e7\u00e3o do perfil demogr\u00e1fico e compet\u00eancias inform\u00e1ticas dos utilizadores. Os resultados obtidos confirmam claramente a exist\u00eancia de uma correla\u00e7\u00e3o forte entre a qualidade do design visual de uma p\u00e1gina web e a perce\u00e7\u00e3o da sua credibilidade, constatando-se que websites com boa apar\u00eancia visual s\u00e3o efetivamente percecionados como mais cred\u00edveis do que websites com m\u00e1 apar\u00eancia visual. Para a atribui\u00e7\u00e3o de credibilidade concorrem sobretudo a imag\u00e9tica, a organiza\u00e7\u00e3o e estrutura visual, as cores e os padr\u00f5es. Este estudo \u00e9 o primeiro a procurar isolar a componente visual dos websites, minimizando o impacto dos outros fatores, como o conte\u00fado textual, log\u00f3tipos e refer\u00eancias visuais identificadoras das fontes, por forma a aferir a import\u00e2ncia e influ\u00eancia espec\u00edficas da apar\u00eancia visual na perce\u00e7\u00e3o de credibilidade. \u00c9 tamb\u00e9m o primeiro, no contexto portugu\u00eas, a averiguar a rela\u00e7\u00e3o entre design visual e credibilidade percecionada em websites do setor da sa\u00fade, e um dos precursores na identifica\u00e7\u00e3o das propriedades visuais que mais contribuem para a perce\u00e7\u00e3o de credibilidade superficial.
\nPalavras-chave:<\/b> Design Visual, Perce\u00e7\u00e3o, Credibilidade, Websites, Sa\u00fade<\/i><\/p>\n
\nThis study investigates the relationship between the visual design of websites in the health sector, notably hospitals’ and clinics’ websites, and the credibility awarded to them by users. The credibility assessment of online health information is particularly important due to its common use as a means of self-diagnosis, where the actions resulting from dubious and erroneous information may have dire consequences, especially if compared to other areas. In the online context, and in particular to websites, four categories of awarded credibility are identified: presumed (based on personal assumptions); reputed (based on the prestige and reputation of the sources); earned (based on past experience) and surface (based on the visual characteristics of the pages). This research, with an empirical basis, focuses on superficial credibility and tests the theoretical assumption that web pages with good visual design are perceived as more credible than pages with poor visual design. It also seeks to identify the visual elements that exert more influence on the perception of credibility and verifies the existence of judgement variations depending on users’ demographic profile and computer skills. The findings clearly show the existence of a strong correlation between the quality of the visual design of a web page and the perception of its credibility, thus verifying that websites with good visual appearance are effectively perceived as more credible than websites with poor visual appearance. Imagery, organisation and visual structure, colours and patterns are the main factors for the attribution of credibility. This study is the first to try and isolate the visual component of websites, minimising the impact of other factors such as textual content, logos and visual references of sources, in order to assess specifically the importance and influence of visual appearance in the perception of credibility. It is also the first, in the Portuguese context, to examine the relationship between visual design and perceived credibility of websites in the health sector, and a precursor in the identification of the visual elements that contribute to the perception of superficial credibility.
\nKeywords: <\/b>Visual Design, Perception, Credibility, Websites, Health Sector<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"