(UN)DOING: (post)digital // ABOUT // PT // EN

Nowadays, our daily life experience and the environment that surrounds us are suffused with digital technologies. In this post-internet era of permanent connectivity via smartphones, tablets and wireless network technologies, we live in an environment of computational abundance in which the distinction between being online and offline becomes increasingly blurred. This way of life, between the network and the cloud, becomes particularly prone to the capture and monetization of personal data from our behavioral surplus.

You are the Product: data extractivism in the post-internet era, therefore, aims to raise awareness on issues inherent to data collection, addressing the different types of data that are extracted about citizens, the different ways in which they are extracted, and which entities collect those data and for what purposes. These facts are presented on a web page in the form of explorable diagrammatic representations, including examples of some forms of surveillance capitalism, or commodification of personal data with the purpose of financial profit. In addition, a printed publication serves as an introductory guide to the topic, explaining the topics presented in the web component.

The project seeks to expose how, under the promise of free access to an online service or product, each and every human action is recorded, serving the analysis of patterns of behavior and the creation of predictive models. This process aims to guide and manipulate users who, in turn, become the very product of surveillance capitalism.