"User experience is becoming an increasingly crucial feature when it comes to the digital landscape. It defines how the user feels and thinks about your product from his or her own perspective. It is about making something valuable, easy to use and effective for your target market. If your app is confusing or frustrating, then it is providing a poor UX, and users will likely uninstall or abandon it in a heartbeat.
"The first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother. Next comes simplicity and elegance that produce products that are a joy to own, a joy to use. True user experience goes far beyond giving customers what they say they want, or providing checklist features."
"Usability is NOT to be confused with User Experience. While usability deals with how we interact with a product, user experience deals with how we FEEL about this interaction. It is an (emotional) assessment of how we perceive a product and our interaction with it, whether we are satisfied and happy or frustrated and disillusioned."
“Instead, we are increasingly aiming for an online experience that has a clear goal and is both empowering and simple at the same time – an interface tha exposes just the right information depending on the user’s context, and responds instantaneously and intelligently to user actions.”
1_The Importance of User Experience for Mobile Apps 2_The Definition of User Experience 3_The real importance of usability and user experience 4_The Importance of User Experience for Mobile Apps