“With app design, a key factor is performance and it poses many challenges on website designers. In an effort to perform well, many designers are being forced to change or re-think their approach while remaining user-friendly. Thus – we have the appification of website design.”
“Apps and websites are converging in terms of their architecture and desired end-user experience. Companies need to plan for this multi-screen world where the web is “appified’, or else risk scrambling to catch up.”
“The “appification” of the web also benefits app marketers and developers, who are in a better position to collect contextual data, understand their users’ behaviors, and deliver to them personalized user experiences. The web has come a long way, and we look forward to more websites that behave and act like native apps.”
“The web as the universal storage medium is being superseded by the internet as universal flow medium. Instead of thinking about the web as a hierarchical tree of documents—a Wikipedia of Wikipedias—we need to start thinking about all of that content as an underlying service layer for application-based interfaces.”
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